Consumers’ Knowledge, Attitudes, and Behavior Regarding Functional Food Products-A Survey from Selected Areas of Sri Lanka

Purpose: The purpose of this research is to assess the influence demographical variables (gender, age, education level, study area, nature residence, residential milieu, suffering from non-communicable diseases (NCDs), and monthly household income) on consumption frequency mostly available processed food products with health benefits (functional products-FF) in Sri Lankan market. Consumers’ knowledge health-promoting ability FF, attitude FF choices, behaviors were also analyzed. Research Method: A questionnaire was completed by 303 individuals (60.40% females, 39.60% males, 83.17% total having a diploma/degree) Western, Central, Southern, Sabaragamuwa, Uwa provinces. Cronbach’s alpha coefficient assessed reliability Pearson’s chi-squared test used examine independence among qualitative variables. Likert scale numbers transformed means articulated weights Correlation analysis carried out find association between Consumers' attitudes regarding FF. Findings: NCDs respondents significantly affected (p<0.05) selected sample. population ages 18-34 who have diploma/degree no more likely consume FFs. However, most them clear idea not sure curing FFs or their bioactive ingredients. They always thinking about healthiness while purchasing. observed positive correlation (P<0.01). results showed that tea/herbal infusions preferred type respondents. As per responses, less awareness significant barrier consuming Limitations: biased toward young age group diploma/degree. Originality/Value: These findings provide valuable information concerning consumers’ behavior consumption. can be utilized future development processes.